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Digital Innovation

Digital Innovation



Reem Mall is building the omnichannel ecosystem enabling businesses with its order and inventory management system. Fully integrated e-commerce enablement and logistics fulfillment centre powered by Shipa, allow last-mile store-to-door delivery in UAE.

Reem Mall’s aggregated app is an AI-based, digital platform, providing a seamless customer experience by analysing their preferences and connecting them to products and services. Features include:

  • ‘Handsfree shopping’
  • Marketplace to product navigation
  • Gamified loyalty program
  • Indoor navigation supported by augmented reality with location-based, personalised promotions
  • Smart-parking service, find my car functionality
  • Digital wallet
  • Ability to earn and redeem loyalty points

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