UAE
UAE
Published on Sep 26th 2026
PALMONAS Expands in the UAE With New Mall of the Emirates Kiosk in Dubai
PALMONAS, the Indian demi-fine jewellery brand co-founded by actor Shraddha Kapoor, has expanded its presence in the United Arab Emirates with the opening of a new kiosk at Mall of the Emirates in Dubai.
The latest opening marks the brand's second UAE retail location, following its debut in Abu Dhabi earlier this year. The Dubai launch represents another step in PALMONAS's international expansion strategy as the jewellery brand explores demand for its products in the Middle Eastern market.
The new PALMONAS kiosk at Mall of the Emirates Dubai gives shoppers an opportunity to discover the brand's demi-fine jewellery collections in one of the city's prominent retail destinations.
The Dubai location adds to the brand's growing international footprint and provides PALMONAS with a physical retail presence in one of the UAE's major shopping hubs.
PALMONAS entered the UAE market with its first location in Abu Dhabi in July. The opening of its Dubai kiosk represents the brand's second retail presence in the country.
The move reflects PALMONAS's approach of establishing company-operated stores to understand international customer demand while expanding its established retail model beyond India.
PALMONAS is an Indian jewellery brand focused on demi-fine jewellery, positioning itself between traditional fashion jewellery and high-end fine jewellery.
The brand offers contemporary jewellery designed for everyday styling, with collections that can be worn across casual, professional and occasion-based looks.
PALMONAS has gained additional visibility through its association with Shraddha Kapoor, who is one of the brand's co-founders.
Actor Shraddha Kapoor is a co-founder of PALMONAS, giving the brand a strong connection to India's fashion and entertainment audience.
Her involvement has helped increase awareness of the jewellery label as it develops its identity in the Indian market and expands into international destinations such as the UAE.
The opening of the Mall of the Emirates kiosk highlights PALMONAS's continued interest in the UAE retail market.
Rather than immediately pursuing a large network of outlets, the brand's company-operated retail model provides an opportunity to understand local customer preferences, shopping behaviour and demand for demi-fine jewellery.
Dubai's international visitor base and established luxury and fashion retail environment also provide a significant setting for an Indian jewellery brand entering the Middle Eastern market.
Mall of the Emirates Dubai is a major shopping and lifestyle destination, attracting both UAE residents and international visitors.
A kiosk at the mall gives PALMONAS exposure to a diverse customer base and places its jewellery collections within a high-profile retail environment.
For shoppers searching for demi-fine jewellery in Dubai, the new PALMONAS location offers another opportunity to explore the brand's collections in person.
The PALMONAS Dubai kiosk is expected to appeal to shoppers interested in contemporary jewellery that combines fashion-led designs with the positioning of demi-fine jewellery.
Customers can explore the brand's available collections directly at the Mall of the Emirates location, making it easier to view designs and select pieces for personal wear or gifting.
The Dubai opening is an important milestone in PALMONAS's UAE journey. After entering Abu Dhabi, the brand has now established its second UAE retail point in Dubai.
The expansion provides PALMONAS with an opportunity to build greater brand awareness in the region while learning more about the preferences of UAE shoppers.
PALMONAS's UAE expansion forms part of a broader international growth strategy for the Indian jewellery brand. The UAE provides a natural market for brands seeking access to a diverse population, strong retail infrastructure and a large international customer base.
With locations now in both Abu Dhabi and Dubai, PALMONAS has increased its physical presence in the UAE and can continue evaluating opportunities for further regional growth.
The opening of PALMONAS at Mall of the Emirates Dubai marks the brand's second UAE retail location after its Abu Dhabi debut. Co-founded by Shraddha Kapoor, the Indian demi-fine jewellery label is using company-operated stores to establish its presence and understand international demand.
For jewellery shoppers in Dubai, the new PALMONAS kiosk at Mall of the Emirates provides a convenient location to discover the brand's contemporary demi-fine jewellery collections.
Brand: PALMONAS
Category: Demi-fine jewellery
Dubai location: Mall of the Emirates
UAE presence: Second outlet
First UAE location: Abu Dhabi
Co-founder: Shraddha Kapoor
Market: UAE and wider Middle East expansion
Retail approach: Company-operated stores
PALMONAS, the Indian demi-fine jewellery brand co-founded by actor Shraddha Kapoor, has expanded its presence in the United Arab Emirates with the opening of a new kiosk at Mall of the Emirates in Dubai.
The latest opening marks the brand's second UAE retail location, following its debut in Abu Dhabi earlier this year. The Dubai launch represents another step in PALMONAS's international expansion strategy as the jewellery brand explores demand for its products in the Middle Eastern market.
The new PALMONAS kiosk at Mall of the Emirates Dubai gives shoppers an opportunity to discover the brand's demi-fine jewellery collections in one of the city's prominent retail destinations.
The Dubai location adds to the brand's growing international footprint and provides PALMONAS with a physical retail presence in one of the UAE's major shopping hubs.
PALMONAS entered the UAE market with its first location in Abu Dhabi in July. The opening of its Dubai kiosk represents the brand's second retail presence in the country.
The move reflects PALMONAS's approach of establishing company-operated stores to understand international customer demand while expanding its established retail model beyond India.
PALMONAS is an Indian jewellery brand focused on demi-fine jewellery, positioning itself between traditional fashion jewellery and high-end fine jewellery.
The brand offers contemporary jewellery designed for everyday styling, with collections that can be worn across casual, professional and occasion-based looks.
PALMONAS has gained additional visibility through its association with Shraddha Kapoor, who is one of the brand's co-founders.
Actor Shraddha Kapoor is a co-founder of PALMONAS, giving the brand a strong connection to India's fashion and entertainment audience.
Her involvement has helped increase awareness of the jewellery label as it develops its identity in the Indian market and expands into international destinations such as the UAE.
The opening of the Mall of the Emirates kiosk highlights PALMONAS's continued interest in the UAE retail market.
Rather than immediately pursuing a large network of outlets, the brand's company-operated retail model provides an opportunity to understand local customer preferences, shopping behaviour and demand for demi-fine jewellery.
Dubai's international visitor base and established luxury and fashion retail environment also provide a significant setting for an Indian jewellery brand entering the Middle Eastern market.
Mall of the Emirates Dubai is a major shopping and lifestyle destination, attracting both UAE residents and international visitors.
A kiosk at the mall gives PALMONAS exposure to a diverse customer base and places its jewellery collections within a high-profile retail environment.
For shoppers searching for demi-fine jewellery in Dubai, the new PALMONAS location offers another opportunity to explore the brand's collections in person.
The PALMONAS Dubai kiosk is expected to appeal to shoppers interested in contemporary jewellery that combines fashion-led designs with the positioning of demi-fine jewellery.
Customers can explore the brand's available collections directly at the Mall of the Emirates location, making it easier to view designs and select pieces for personal wear or gifting.
The Dubai opening is an important milestone in PALMONAS's UAE journey. After entering Abu Dhabi, the brand has now established its second UAE retail point in Dubai.
The expansion provides PALMONAS with an opportunity to build greater brand awareness in the region while learning more about the preferences of UAE shoppers.
PALMONAS's UAE expansion forms part of a broader international growth strategy for the Indian jewellery brand. The UAE provides a natural market for brands seeking access to a diverse population, strong retail infrastructure and a large international customer base.
With locations now in both Abu Dhabi and Dubai, PALMONAS has increased its physical presence in the UAE and can continue evaluating opportunities for further regional growth.
The opening of PALMONAS at Mall of the Emirates Dubai marks the brand's second UAE retail location after its Abu Dhabi debut. Co-founded by Shraddha Kapoor, the Indian demi-fine jewellery label is using company-operated stores to establish its presence and understand international demand.
For jewellery shoppers in Dubai, the new PALMONAS kiosk at Mall of the Emirates provides a convenient location to discover the brand's contemporary demi-fine jewellery collections.
Brand: PALMONAS
Category: Demi-fine jewellery
Dubai location: Mall of the Emirates
UAE presence: Second outlet
First UAE location: Abu Dhabi
Co-founder: Shraddha Kapoor
Market: UAE and wider Middle East expansion
Retail approach: Company-operated stores
