Jun 30th 2025
Dubai, UAE – Renowned retail entrepreneur Vijey Samyani, Founder & CEO of Concept Brands Group, is making waves once again in the UAE’s fashion industry. In his latest move, Samyani is set to unveil a brand-new Brands 4 U store at Al Ghurair Centre in Deira, further cementing his role as a visionary reshaping the region’s luxury shopping experience.
Strategically located in Al Ghurair Centre, one of Dubai’s most established malls, the new Brands 4 U outlet is expected to bring premium and designer fashion at unbeatable prices to the heart of old Dubai. This expansion marks yet another step in Samyani’s mission to democratize access to high-end fashion in the UAE.
Vijey Samyani is widely recognized as a pioneering force in luxury retail across the Middle East. As the CEO of Concept Brands Group, he has launched and scaled numerous successful retail concepts, focusing on bridging the gap between international fashion brands and Middle Eastern shoppers.
His flagship concept, Brands 4 U, has quickly grown into one of the UAE’s go-to destinations for discounted luxury, offering products from brands like Versace, Armani, Michael Kors, Hugo Boss, and more — all under one roof.
Al Ghurair Centre is one of the oldest yet continuously evolving malls in Dubai, attracting a mix of tourists, families, and residents. The decision to open a Brands 4 U branch here shows Samyani’s commitment to tapping into diverse market segments and bringing premium value retail to all parts of the city.
Customers can expect:
Authentic luxury brands at outlet prices
Seasonal sales and promotions
A curated shopping experience
Menswear, womenswear, footwear, bags & accessories
As consumer behavior evolves, Samyani’s Brands 4 U continues to set the benchmark for affordable luxury. His ability to combine global brand appeal with local sensibility has made him a trusted name in the UAE retail ecosystem.
Location: Ground Floor, Al Ghurair Centre, Deira, Dubai
For store hours and latest offers, visit MallFinder.ae or follow Brands 4 U on Instagram.
With this latest opening in Deira, Vijey Samyani proves once again that luxury doesn’t have to be out of reach. The new Brands 4 U store at Al Ghurair Centre offers high-end fashion at unbeatable prices — all backed by the vision of one of the UAE’s leading retail innovators.