Our story unfolds over six decades—driven by the pursuit of craft, a fixation with detail, and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity, and craftsmanship. While our Graff store is under renovation to provide an even better experience, we invite you to visit our new temporary pop up location in Fashion Avenue, where you can continue to experience our legacy firsthand.