“Innovators by Tradition” is the claim Tissot has stuck to since its beginnings in 1853. Always ahead of its time without forgetting its roots is a philosophy to which Tissot has always adhered in its products and privileged position of being the Official Timekeeper of major sports events worldwide. The Brand’s DNA stands around two characteristics: an attachment to authentic traditional values and a desire for innovation. The PRX Collection illustrates this perfectly. It celebrates its roots, bringing back to life a collection inspired by a model that dates back to the 70s while adding an innovative twist, using all the latest technologies and materials.