United Colors of Benetton is one of the most well-known brands worldwide. Established in Italy in 1965, Benetton's heritage is built on innovation, seen in bright colors, the retail store revolution, unique sales networks, and universal communications that have always been social talking points and sparking cultural debates. Benetton Group has a consolidated identity of colour, authentic fashion, quality at democratic prices and a passion for work: these values are reflected in the strong, dynamic personality of the United Colors of Benetton brand.